Business Administration

MARKETING & RETAIL

List and Catalog Descriptions of Marketing Courses (click on each class to review the course outline)

Business 31 - Professional Selling

Principles and techniques involved in selling ideas, products and services.  Includes buying  behavior, suggestions, ethics and career opportunities in sales work.  Emphasis on mastering the art of selling in retail stores.  3 hours.

Business 32 - Retail Store Management

Principles and practices used in the management of retail stores, includes site selection, layout, organization, staffing, positioning, customer service, promotional techniques and all aspects of the critical buying function.  3 hours.

Business 34 - Introduction to Advertising

Contributions of advertising to marketing and communication, including coordination and development of sales promotion programs, media selection, copy writing, layout, research and budgeting.  3 hours.

Business 36 - Introduction to Marketing

Marketing as an exchange process involving all members of society; research on the demographic and behavioral dimensions of markets; analyses of marketing strategies and the social, cultural, economic, competitive and legal factors affecting marketing mix decisions.  May be offered in Distance Education delivery format.  3 hours.