Introduction to Marketing
Syllabus
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Introduction to Marketing Syllabus |
Welcome to Introduction to Marketing (BUS-36-ON1) Online at Chabot College for Spring 2012! In this syllabus, you will find a course overview, your class calendar--including assignments and key dates, the course grading structure, and information about your textbook.
Course Overview
We live in a world of marketing. We致e all been exposed to marketing as consumers, and in this course you値l learn marketing from a business perspective.
You will leave the class with a clear understanding of how marketing impacts
your own purchasing decisions and with the ability to write a basic
marketing plan for an existing company or a new business you may wish to
start. Perhaps more importantly,
you will be able to effectively market yourself to land your dream job using
the marketing principles we will learn in this class.
We値l do all of this by studying real-world marketing examples and sharing our observations about how marketing is impacting each of us. You値l complete a personal consumption journal and analysis, and develop a complete marketing plan. We値l also discuss potential careers in marketing, and how marketing expertise can help you in almost any career path. This is an interesting and important class, as you値l not only become better marketers, but smarter consumers.
This course is entirely online. You do not need to come to campus. The class is, however, very interactive. You'll engage in discussions with your classmates each week, and you'll have assignments due to your instructor every week.
You've made a good decision to focus on building your knowledge of marketing. Let's make that happen, and have some fun while we're at it :-)
Course Communications
You can reach me at:
I am always in my office during office hours, and you can call me there if stopping by is inconvenient. I'm also there many other times, so just call. I check my email often, and this is the best way to reach me. Also, remember to check the course website often for course materials and news.
Course Calendar and Assignments
More detail on weekly assignments is in each week's learning module.
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WEEK |
DATES |
TOPICS |
ASSIGNMENTS |
| 1 | 1/17-22 |
Course Overview and Personal Consumption Journal Project |
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2 |
1/23-29 |
Introduction to Marketing, Strategic Planning and Marketing Plan Project |
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3 |
1/30-2/5 |
Marketing Environment |
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4 |
2/6-12 |
Global Marketing Consumer Decision Making |
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5 |
2/13-19 |
Business-to-Business Marketing |
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6 |
2/20-26 |
Market Segmentation & Target Markets, Marketing Research |
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7 |
2/27-3/4 |
Product Concepts |
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8 |
3/5-11 |
Exam #1 |
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9 |
3/12-18 |
Developing and Managing Products |
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10 |
3/19-25 |
Services and Nonprofit Marketing |
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11 |
3/26-4/1 |
Marketing Channels and "Marketing Me!" Project |
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12 |
4/2-8 |
Retailing, Marketing Communications |
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| 4/9-15 | SPRING BREAK! |
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13 |
4/16-22 |
Advertising and Public Relations |
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14 |
4/23-29 |
Sales Promotion and Personal Selling, Pricing Concepts |
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15 |
4/30-5/6 |
Pricing |
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| 16 | 5/7-13 | The Marketing Plan |
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| 17 | 5/14-20 |
Exam #2 |
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18 |
5/21-25 |
Course Wrap-up |
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Other key dates include:
Grading Structure
Your grade will be determined as follows:
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Class participation via the Discussion Board: 15 postings. A posting consists of your original comment and a response to at least two of your classmates' comments. Each discussion is worth 15 points. |
225 points |
| Syllabus quiz | 10 points |
| Week 1 survey | 10 points |
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Quizzes: 12 @ 20 points each |
240 points |
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Personal consumption journal |
100 points |
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Course evaluations: 2 @ 5 points each |
10 points |
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Team marketing plan |
135 points |
| "Marketing Me!" plan | 75 points |
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Exams: 2 @ 100 points |
200 points |
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TOTAL |
1005 POINTS |
You may also earn up to 30 extra credit points. You can earn 10 extra credit points for completing each of the two progress reports (due 2/26 and 4/8). You can also earn 10 extra credit points for all of your classmates' surveys (which are part of the marketing plan project) in Week 13.
The grading scale is as follows:
A = 900 -1005 points
B = 800 - 899 points
C = 700 - 799 points
D = 600 - 699 points
F = less than 600 points
Textbook/Required Resources
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Required Course Text: MKTG 4, by Lamb/Hair/McDaniel, South-Western/Cengage, 2010, ISBN 0-538-46824-6. This can be purchased at the Chabot bookstore or online at www.ichapters.com for $53.49 with free shipping. If ordered online, search for MKTG 4. You may also be able to find inexpensive used copies online. Strongly Recommended: A college-level dictionary. |
If you are a disabled student and need special accommodations this semester, please let me know. For more information, visit the Chabot Disabled Student Resource Center.
Academic Integrity
Teamwork is strongly encouraged in this course, but cheating and plagiarism won't be tolerated. Unless otherwise directed, your work should be original and the product of your OWN hard work and intellect. Please refer to the handout on academic integrity in the Week 1 Learning Module for more information. If cheating or plagiarism is detected on any quiz, exam, or other assignment, you will, at minimum, receive a zero on that assignment. Note that Blackboard has tools that make it fairly easy to detect cheating.
Note
This syllabus is subject to change throughout the semester. Any changes will be announced on the course website, and the syllabus posted on the website will always be the most current version.