Introduction to Marketing
Welcome to Introduction to Marketing (BUS-36-001) at Chabot College for Spring 2011! We meet on Mondays and Wednesdays from 10:30-11:45 a.m. in Room 1608. In this syllabus, you will find a course overview, your class calendar--including assignments and key dates, the course grading structure, and information about your textbook.
We live in a world of marketing. We’ve all been exposed to marketing as consumers, and in this course you’ll learn marketing from a business perspective.
In this course, you’ll be introduced to the important concepts of marketing planning, the “4 P’s” of marketing—product, price, place, and promotion, global marketing, business-to-business marketing, consumer behavior, and market research and segmentation. You’ll also learn about the increasingly important role of technology in marketing.
We’ll do all of this by studying real-world marketing examples, and through videos and case studies. You’ll complete a personal consumption journal and analysis, and develop a marketing plan. We’ll also discuss potential careers in marketing, and how marketing expertise can help you in almost any career path.
This is an interactive, interesting, and important class, as you’ll not only become better marketers, but smarter consumers.
Let’s get started, and have some fun as we learn this fascinating field of business!
You can reach me at:
- 510/723-6690 (office)
- Office: 454B (the new Instructional Office Building)
- Office hours:
- Mondays, 5:00-5:45 p.m
- Tuesdays, 1:00-2:30 p.m.
- Wednesdays, 2:00-2:45 p.m.
- Thursdays, 10:30-11:30 a.m. (online only)
- and by appointment
I am always in my office during office hours, and you can call me there if stopping by is inconvenient. I'm also there many other times, so just call. I check my email often, and this is the best way to reach me. Also, remember to check the course website often for course materials and news.
Course Calendar and Assignments
Introduction to Marketing
Read Chapter 1
Intro to Marketing (continued)
Personal Consumption Journal Project
January 31 Strategic Planning Read Chapter 2 February 2
Marketing Ethics and Social Responsibility
The Marketing Plan
Read Chapter 3
February 7 The Marketing Environment Read Chapter 4 February 9
Read Chapter 5
Consumption Journal Week 1 Due
Global Marketing (continued)
February 16 Exam #1: Chapters 1-5 February 21 HOLIDAY: No class Have fun! February 23 Consumer Behavior Read Chapter 6 February 28
Read Chapter 7
Consumption Journal Weeks 1- 3 Due
Read Chapter 8 March 7 Target Markets March 9
Read Chapter 9
Personal Consumption Project Due
Marketing Research (continued)
Online Interim Course Evaluation Due (extra credit) March 16 Exam #2: Chapters 6-9
Read Chapter 10
Developing New Products
Read Chapter 11
Marketing Plan Part 1 Due
Product Life Cycles
Services and Nonprofit Marketing
Read Chapter 12
Read Chapter 13
Read Chapter 15
Marketing Plan Part 2 Due
April 13 Exam #3: Chapters 10-13, 15 April 18 & 20 SPRING BREAK Have fun! April 25
Read Chapter 16
April 27 Advertising and Public Relations
Read Chapter 17
May 2 Advertising and P.R. (continued) Extra credit presentations May 4 Sales Promotion and Personal Selling
Read Chapter 18
Extra credit presentations
May 9 Sales Promotion and Personal Selling (continued) Final Course Evaluation Due (extra credit) May 11 Pricing Concepts
Read Chapter 19
Read Chapter 20 May 18 Course Wrap-up
Marketing Plan Part 3 Due May 23: Final exam EXAM #4: Chapters 16-20
Other key dates include:
- February 6th: Last day to add or DROP a course if course is not to appear on transcript
- April 8th: Last day to drop a course with a "W" on your transcript.
YOU are responsible for dropping the class, but I may drop you if you miss two consecutive weeks of class.
Your grade will be determined as follows:
Chapter quizzes (19): highest 17 scores will count. 7 points each.
Exams: 4 @ 125 points each.
Personal consumption journal project
You may also earn up to 20 extra credit points. You can earn 5 extra credit points each for completing the interim and final course evaluations. You can also earn 10 extra credit points for making a short presentation on a marketing career. Further details are available on a class handout, which is also available in Blackboard.
The grading scale is as follows:
A = 900 -1019 points
B = 800 - 899 points
C = 700 - 799 points
D = 600 - 699 points
F = less than 600 points
You will need to devote 6 hours outside of class each week to read the text and complete your quizzes and assignments. Note that late work will NOT be accepted without prior approval. You are responsible for submitting your assignments to the instructor by the end of the class session in which it is due--in person or by email.
Required Course Text: MKTG 4, by Lamb/Hair/McDaniel, South-Western/Cengage, 2010, ISBN 0-538-46824-6. This can be purchased at the Chabot bookstore or online at www.ichapters.com for $53.49 with free shipping. If ordered online, search for MKTG 4. The website you can access with the code in your book includes podcasts, videos, quizzes, and many other helpful learning materials. It's very important to get MKTG 4, not an earlier edition.
Strongly Recommended: A college-level dictionary.
All assignments, exam reviews, and class presentations are available on our class Blackboard website. You'll also find podcasts, interactive quizzes, and many more learning tools on that site. Go to http://clpccd.blackboard.com.
Learner Accommodation Needs
If you are a disabled student and need special accommodations this semester, please let me know. For more information, visit the Chabot Disabled Student Resource Center.
Teamwork is encouraged in this course, but cheating and plagiarism won't be tolerated. Unless otherwise directed, your work should be original and the product of your OWN hard work and intellect. Please refer to the handout on academic integrity distributed in class for more information. If cheating or plagiarism is detected on any quiz, exam, or other assignment, you will, at minimum, receive a zero on that assignment. Note that Blackboard has tools that make it fairly easy to detect cheating.
This syllabus is subject to change throughout the semester. Any changes will be announced in class and on the course website, and the syllabus posted on the website will always be the most current version.
"Live as if you will die tomorrow. Learn as if you will live forever." Gandhi