BUS 36 - Introduction to Marketing

Instructor: Jan Novak
Email Instructor jnovak@chabotcollege.edu

Instructor phone: 510-723-6690

Instructor website: http://www.chabotcollege.edu/faculty/jnovak

Course Description

Marketing as an exchange process involving all members of society; research on the demographic and behavioral dimensions of markets; analyses of marketing strategies and the social, cultural, economic, competitive and legal factors affecting marketing mix decisions.

Check the college catalog for CSU/UC transferability and to see if this course meets AA/AS degree requirements.

This class begins January 20th and ends May 29th

Optional On-Campus Orientations

There are no required on-campus meetings for this class. You can attend an OPTIONAL, on-campus Orientation to Online Learning that provides Blackboard log in instructions and help, an overview of the Blackboard course management system, and tips on netiquette, time management, and study skills for the online student. Attend any one of these sessions:

Tuesday, January 20th, noon-1:00 p.m. in Room 1618
Tuesday, January 20th, 5:30-6:30 p.m. in Room 1618
Wednesday, January 21st, 4:00-5:00 p.m. in Room 1620
Thursday, January 22nd, noon-1:00 p.m. in Room 1618
Saturday, January 24th, 10:00-11:00 a.m. in Room 1618
Monday, January 26th, 5:30-6:30 p.m. in Room 1618

Learn more about these orientations, which are NOT course-specific.

How This Class Operates

This is not a self-paced class; there are due dates throughout the semester that you are expected to meet, just like in a traditional, face-to-face class. Each week of the class, you'll read the textbook and other handouts and web articles, participate in a discussion with your classmates and your instructor, usually take a quiz or exam, and submit other assignments. Your instructor will communicate with you via the discussion board, weekly email updates to the entire class, email responses to your questions, and written feedback on your assignments and exams. You can also call or stop by your instructor's office during her office hours.

You should plan to log in to the class at least three times each week, and to devote about 8 hours per week to the course. Due dates are Thursday and Sunday nights each week, and late work is not accepted.

You'll find detailed information about the class, including the current syllabus, on my instructional website.

Textbook Information

MKTG2, 2008-09 Edition, by Lamb, Hair and McDaniel, South-Western/Cengage Learning, 2008. You can purchase this at the Chabot bookstore, or order online at www.ichapters.com for $48.99 with free shipping. If ordered online, search for MKTG 2.

Class Projects

There are two written projects in the class. The first is a journal that tracks your purchases for three weeks, and then analyzes your decision-making. The second is development of a marketing plan, an approximately 5-page analytical paper on the topic. The marketing plan can be either an individual or a team project--your choice. Both projects enable you to apply what you're learning to real-world situations.

How Students are Graded

Grading in the course is as follows:

True/false and multiple choice quizzes ~ 30% of grade
Discussions ~ 25% of grade
Exams, which include essay questions ~ 30% of grade
Written assignments ~ 15% of grade

Succeeding in an Online Course

Students who succeed in online courses tend to be independent, self-motivated learners with good computer skills. If you are a procrastinator who relies heavily on the instructor for motivation, or can't use a computer too well, you should probably consider enrolling in a face-to-face course instead. Or, you might consider enrolling in our Introduction to Online Learning course (GNST-4910), which provides an overview of online learning and equips you to succeed in your first online class.

Don't enroll in this class if you believe the myth that learning online requires less effort than learning face-to-face. This course covers the same content and has similar activities as the face-to-face version of the course; only the method of delivery changes.

Blackboard

This course will use the Blackboard course management system as its virtual classroom. To learn how to log in to Blackboard, go to the How to Begin an Online Course page. Once you enroll, you will not be able to log in until the first day of class. Students are expected to become familiar with the use and operation of Blackboard functions and are encouraged to attend an orientation session provided by the Distance Education program at Chabot College. In addition, the professor provides a general unit on "How to Navigate in Blackboard" for students to understand how to use the major features the professor employs.

Register for this course If the course is full, please send an email to request an add number. I usually accept the first 10 add requests, and then begin a waiting list.