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Prepress / Camera-ready Artwork

What Prepress or Camera-Ready Artwork is NOT:

  • Photocopies of any type
  • A fax
  • Business cards or other printed pieces
  • Laser-printed copy less than 1000 DPI
  • Components which need resizing to fit properly
  • Artwork with pasted and lumpy or taped components
  • Artwork with smudges or marks with pen or pencil
  • Continuous tone images; i.e., B&W and color photographs

Prepress or Camera-Ready is the term used in the printing and publishing industries for the processes and procedures that occur between the procurement of a written manuscripts and original artwork, and the manufacture of a printing plate, image carrier, or (traditionally) forme, ready for mounting on a printing press.

In today's prepress shop, the form of delivery from the customer is usually electronic, either a PDF or application files created from such programs as Adobe InDesign. MS Word or Publisher.

What is Prepress or Camera-Ready Art?

Camera-ready artwork is artwork that's ready for the camera that captures the dots and density of your artwork and then translates it into a screen, mold or laser template, or whatever based on the imprinting method being used. No matter what color you'd like your imprint to be, the type, artwork and graphic materials should be a very high black-and-white (B&W) contrast ready to be photographed on a process camera. Specific instructions should accompany the artwork. Photos are submitted separately.

What You Need To Supply For Art:

If you are supplying your artwork on paper, you'll want to follow these guidelines to ensure your imprint looks as clear and crisp as possible:

Be sure the images are in black on a clean white background. If you are combining type and graphics, and they've been printed out separately, be sure that every image is placed where you like it within the confines of the product's imprint area and affix each element in position with a spray adhesive or rubber cement. If you are supplying computer-generated art, all type or artwork should be output to a laser printer with at least 1,000 DPI (dots per inch). Although most typical office laser printers produce 300 dots per inch, which is fine for most other applications, it is not high enough resolution for camera-ready artwork. Be sure you've marked it for color either on a photocopy of the original or on the original itself in non-reproducible pen/pencil. If artwork contains complicated separations of colors, you'll need to supply a separate piece of art for each color. Many computer software graphics packages today offer this ability.

Programs and booklets: Please be sure the pages are paginated correctly before submitting your request and sample.

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    Phone: (510) 723-6600 | Last updated on 6/24/2015