Mass Communications Courses

These listings are sourced from Curricunet, and some courses may not be offered every semester. For additional information, contact the academic department, speak with counseling or refer to the current Class Schedule and College Catalog.

MCOM 20 - Journalism: Newswriting and Information Gathering    ( 3.00 Units )
Fundamentals of reporting and newswriting to develop ability to identify a compelling story, gather information, organize, write, rewrite and deliver in the chosen format, according to professional standards of traditional print journalism and online journalism, supported by multimedia. Analysis of exemplary journalistic models. Conceive, research, and write stories using traditional news values. Requires source interviews or original research. (May not receive credit if MCOM 1 has been completed.)

Student Learning Outcomes (SLO)
  1. Given a list of traditional news values (timelines, conflict/action, consequence, proximity, sex/humor, human interest, novelty/uniqueness, prominence, demographics) students shall create a list of 18 potential news stories for the college and community, listing two possible stories per news value category, to be presented orally for discussion
  2. Students will be able to evaluate a list of 10 news story facts and write an appropriate lead sentence within 30 minutes incorporating the 5 W's of Journalism
  3. Students will be able to identify, explain and provide an example of the traditional elements/values of news judgment
  4. Students will be able to show understanding of basic AP writing style including (punctuation, abbreviations, job titles, states, numerals, percentages, dates, capitals, proper names, etc)

MCOM 21 - Newspaper Production I    ( 3.00 Units )
This course focuses on writing and producing student news publications using the school newspaper, the Spectator and its online version, thechabotspectator.com, as a practical laboratory that produces a journalistic product for distribution to a college-­wide audience. Students will work primarily in one of the following areas: researching, writing, and editing articles for the two publications; taking photographs and creating graphic illustrations; developing multimedia stories; or designing pages. Ethics and legal aspects of communication are also covered.

Student Learning Outcomes (SLO)
  1. All students will show knowledge of basic newspaper layout and design by developing pages for the school newspaper
  2. All students will show knowledge of basic newspaper layout and design by developing pages for the school newspaper.
  3. All students will show knowledge of intermediate newspaper layout and design by developing pages for the school newspaper that include elements such as text wraps, background colors, image cutouts and font variety in addition to the basic elements learned in MCOM 2
  4. Students show understanding of components and processes needed for a successful publication.
  5. Students will develop a portfolio with at least 12 items of work representing their contribution and skill development in on major area of the student publication

MCOM 22 - Newspaper Production II    ( 3.00 Units )
This course focuses on intermediate writing and producing student news publications using the school newspaper, the Spectator and its online version, thechabotspectator.com, as a practical laboratory that produces a journalistic product for distribution to a college-­wide audience. Students will work primarily in two or three of the following areas: researching, writing, and editing articles for the two publications; taking photographs and creating graphic illustrations; developing multimedia stories; or designing pages. Ethics and legal aspects of communication and media leadership/management are also covered.

Student Learning Outcomes (SLO)
  1. Students will show knowledge of intermediate newspaper layout and design by developing pages for the school newspaper that include elements such as text wraps, background colors, image cutouts and font variety in addition to the basic elements learned in MCOM 21.
  2. Students will develop a portfolio with at least 15 items of work representing their contribution and skill development with at least 6 items in two major area of the student publication.
  3. Students will be able to participate in the development of components and decision making for the processes needed for a successful publication.

MCOM 23 - Newspaper Production III    ( 3.00 Units )
This course focuses on advanced writing and producing student news publications using the school newspaper, the Spectator and its online version, thechabotspectator.com, as a practical laboratory that produces a journalistic product for distribution to a college-­wide audience. Students will work primarily in four or five of the following areas: researching, writing, and editing articles for the two publications; taking photographs and creating graphic illustrations; developing multimedia stories; or designing pages. Ethics and legal aspects of communication and media leadership/management are also covered and students should serve in leadership roles.

Student Learning Outcomes (SLO)
  1. Students will show knowledge of advanced newspaper layout and design by developing pages for the school newspaper that include elements such as text wraps, background colors, image cutouts and font variety in addition to the basic elements learned in MCOM 22.
  2. Students show advanced understanding of components and processes needed for a successful publication.
  3. Students will develop a portfolio with at least 20 items of work representing their contribution and skill development in on major area of the student publication.
  4. Students will develop a portfolio with at least 20 items of work representing their contribution and skill development in on major area of the student publication.

MCOM 24 - Newspaper Production IV    ( 3.00 Units )
This course is the Capstone course in newspaper production. Students will focus on leadership and combine all advanced skills from previous courses while producing the school newspaper, "The Spectator" and its online version, thechabotspectator.com. Students will produce work in six or more of the following areas: researching, writing, and editing advanced investigative and in-­depth articles for the two publications; taking photographs and creating graphic illustrations; developing multimedia stories; or designing pages. Ethics and legal aspects of communication and media leadership/management are also covered and students should serve in leadership roles and cover a major or public affairs beat.

Student Learning Outcomes (SLO)
  1. Students will show leadership and knowledge of advanced newspaper layout and design by developing pages for the school newspaper that include elements such as text wraps, background colors, image cutouts and font variety in addition to the basic elements learned in MCOM 23.
  2. Students show leadership and advanced understanding of components and processes needed for a successful publication.
  3. Students will develop a portfolio with at least 32 items of work representing their contribution and skill development in on major area of the student publication.
  4. Students will be able to show leadership and understanding of AP writing style including (punctuation, abbreviations, job titles.

MCOM 26 - Beginning Photojournalism    ( 3.00 Units )
Beginning photojournalism focuses on the technical, aesthetic, journalistic and interpersonal skills needed to produce images that tell stories for newspapers, magazines, books and the Internet. Assignments will introduce students to specific areas of photojournalism including current technology and tools for preparing images. Students may be assigned to cover protests, demonstrations, political campaigns, live performances, campus events, press conferences, sporting events and feature stories that explore contemporary social issues. Journalistic ethics will be the subject of ongoing discussions throughout the semester, as will applicable business practices.

Student Learning Outcomes (SLO)
  1. Students will be able to cover a news event and capture compelling event images and provide corresponding caption written using appropriate AP Style caption format.
  2. Students will apply the first of three acceptable alterations to a photograph, as defined by the Associated Press (AP), which is cropping the photo using Photoshop, to add creativity to the page, and bring impact to the photo’s meaning.
  3. Students will create a photo story essay using a variety of lenses and focal lengths that captures the three basic types of photojournalism images, as defined by the Associated Press (AP): 1) the overall shot, which captures the scope of the scene. 2) The medium?long shot, which comprises about 90 percent of all photos taken, 3) the close?up photo, a detailed image of a small but important item.

MCOM 40 - Introduction to Broadcasting    ( 3.00 Units )
Introduces the history, theory, structure, function, economics, content and evolution of radio, television, film, the Internet, new media and their impact on culture and society. Includes, technological development, programming, ratings, legal aspects, and political and social control of broadcasting in America, and cross-cultural, international comparisons. Regulatory, ethical and occupational impact of the electronic media are also studied.

Student Learning Outcomes (SLO)
  1. Describe/explain major radio and TV careers and their hierarchy;
  2. define and discuss the role and purpose of the FCC;
  3. demonstrate understanding of electronic media forms as a means of communication, their impact on society and the impact convergence has had.

MCOM 41 - Introduction to Mass Communications    ( 3.00 Units )
Survey of the interrelationships of media with society including history, structure and trends in a digital age. Discussion of theories and effects, economics, technology, law and ethics, global media, media literacy, and social issues, including gender and cultural diversity.

Student Learning Outcomes (SLO)
  1. Define media convergence, give examples and explain its impact on society and media careers;
  2. describe/explain major careers in Mass Communications;
  3. identify forms of Mass Media in society and give a specific example of each.

MCOM 42 - Writing for Broadcasting    ( 3.00 Units )
Techniques of writing for radio, television, film and electronic media; script writing in proper formats, including fundamental technical, conceptual and stylistic issues related to writing fiction and non-fiction scripts for informational and entertainment purposes. Includes a writing evaluation component as a significant part of the course requirement.

Student Learning Outcomes (SLO)
  1. Demonstrate, through writing of commercials, various appeals including persuasion;
  2. explain the principles and fundamentals of writing for radio, audio, television and other visual media;
  3. evaluate a print media story and condense it into broadcast form within 30 minutes.

MCOM 43 - Advertising Sales & Media Management    ( 3.00 Units )
Introduction to media advertising sales, including research, sales presentation, and airing of the commercial campaign. Media managerial objectives and procedures, including leadership, motivation, dealing with personnel and operations problems; and managing departments within media organizations.

Student Learning Outcomes (SLO)
  1. Explain at least three theories of management.
  2. List and define the variables on a sales rate card.
  3. Summarize the roles of the station manager as it relates to personnel, community members and Federal Communication Commission.

MCOM 44 - Radio & Television Announcing    ( 3.00 Units )
Developing skills in projection of personality, vocal performance and pronunciation necessary for communication of ideas in radio and television broadcasting under studio circumstances. Activities will equip students in understanding and developing themselves as integrated physiological, social, and psychological media personalities.

Student Learning Outcomes (SLO)
  1. demonstrate how to read a teleprompter in a conversational manner;
  2. implement proper microphone technique through studio work and critique their performance;
  3. understand and perform the duties and responsibilities of the announcer/performer;
  4. utilize terminology, cues and hand signals;
  5. critique their performance based on 10 criteria.

MCOM 50 - Radio Studio Techniques    ( 3.00 Units )
Introductory course in theory and application of audio production techniques for radio. Students will gain a basic understanding of audio equipment in both live and pre-recorded broadcasting. This includes recording equipment, mixers, digital audio production, radio program formats, broadcast writing and announcing skills.

Student Learning Outcomes (SLO)
  1. Construct a complete radio audition tape, utilizing live and recorded sources, with smooth control of continuity and appropriate on-air production techniques.
  2. Explain the operation of a general broadcast station.
  3. Operate all types of standard broadcast studio equipment.

MCOM 56 - Introduction to KCRH Radio Experience    ( 4.00 Units )
Introduction to practical experience in KCRH radio station operations. Radio programming content, music automation systems, audio production techniques, promotions, news, live sports, and underwriting sales will be explored. Development of on-air, talent, DJ, host and web streaming will be emphasized.

Student Learning Outcomes (SLO)
  1. operate on-air studio console;
  2. properly conduct their own radio show;
  3. produce two liners and two public service announcements.

MCOM 57 - KCRH Radio Leadership Experience    ( 3.00 Units )
Leadership experience in KCRH radio station operations including programming, music, audio production techniques, promotions, news, live sports, and underwriting sales. Experience in broadcast operation of KCRH-FM.

Student Learning Outcomes (SLO)
  1. Plan departmental meetings.
  2. Organize departmental duties and responsibilities.
  3. Explain KCRH operations and mentor new student.

MCOM 58 - Intermediate KCRH Radio Experience    ( 3.00 Units )
Intermediate practical experience in KCRH radio station operations including programming, music, audio production techniques, promotions, news, live sports, and underwriting sales. Experience in broadcast operation of KCRH-FM.

Student Learning Outcomes (SLO)
  1. Produce two liners and two public service announcements.
  2. Students will be able to operate on-air studio console
  3. Students will be able to properly conduct their own radio show

MCOM 59 - Advanced KCRH Radio Experience    ( 3.00 Units )
Advanced practical experience in KCRH radio station operations including running programming, music, audio production, promotions, news, live sports, and underwriting sales departments. Experience in broadcast operation of KCRH-FM.

Student Learning Outcomes (SLO)
  1. Coordinate remote broadcasts
  2. Create Radio station department agendas, take meeting minutes, establish departmental goals and demonstrate leadership
  3. Demonstrate leadership in promotional events by creating, organizing, setting up, and executing successful events
  4. Mentor new staff on operations and procedures of KCRH and assist them with their on-air shifts
  5. Record and review air-checks and provide feedback to department members

MCOM 60 - Television Studio Techniques I    ( 3.00 Units )
Introduction to studio practices. Hands-on experience in television studio operations, control room procedures, and basic program production.

Student Learning Outcomes (SLO)
  1. Perform job duties operating all types of standard television studio and control room equipment, including recording and play back of both audio and video devices.
  2. Students will be able to identify, explain and demonstrate the duties of specific jobs in a television studio
  3. Students will show understanding of TV studio and production terminology
  4. Students will understand the components and operation of a production television studio

MCOM 61 - Television Studio Techniques II    ( 3.00 Units )
Further experience in television studio operations, control room procedures, and program production. Designed to advance skills in operating television equipment, producing and directing television programs.

Student Learning Outcomes (SLO)
  1. Explain educational telecommunications as related to cable and closed-circuit transmission.
  2. Perform job duties operating all types of standard television studio and control room equipment, including recording and play back of both audio and video devices.
  3. Students will be able to identify, explain and demonstrate the duties of specific jobs in a television studio
  4. Students will show understanding of TV studio and production terminology
  5. Students will understand the components and operation of a production television studio

MCOM 68 - KCTH Television Experience    ( 3.00 Units )
Practical experience in television production and programming.

Student Learning Outcomes (SLO)
  1. Apply the television trade skills of videotape operation and studio lighting.
  2. Demonstrate skill of television announcing.
  3. Design television programs.
  4. Write television scripts.

MCOM 69 - Advanced KCTH TV Experience    ( 3.00 Units )
Advanced practical experience in television production and programming.

Student Learning Outcomes (SLO)
  1. Apply full television engineering skills, including technical directing, editing, and audio control board.
  2. Demonstrate skill of television announcing.
  3. Design television programs.
  4. Operate as a crew member in field productions.
  5. Write television scripts.

MCOM 9 - Colloquium-Mass Communications    ( 1.00 Units )
Exploration in interdepartmental collaboration between Journalism, Radio and Television. Experience in working on cross-platform projects in content creation. Designing material for newspaper, radio and television. Learning production techniques for newspaper, radio and television. Discussions may include programming philosophies, formatting content for specific media, marketing, promotions, news and sports.

Student Learning Outcomes (SLO)
  1. Students will be able to demonstrate the ability to work collaboratively in newspaper, radio or television.
  2. Students will be able to explain production techniques for newspaper, radio or television.
  3. Students will be able to design material for newspaper, radio or television.
  4. Students will be able to describe programming philosophies.