Prepress / Camera-ready Artwork
What Prepress or Camera-Ready Artwork is NOT:
- Photocopies of any type
- A fax
- Business cards or other printed pieces
- Laser-printed copy less than 1000 DPI
- Components which need resizing to fit properly
with pasted and lumpy or taped components
with smudges or marks with pen or pencil
- Continuous tone images; i.e., B&W and color photographs
Camera-Ready is the term used in the printing and
publishing industries for the processes and procedures that occur between the
procurement of a written manuscripts and original artwork, and the manufacture
of a printing plate, image carrier, or (traditionally) forme, ready for mounting on a printing press.
In today's prepress shop, the form of delivery from the customer is
usually electronic, either a PDF or application
files created from such programs as
MS Word or Publisher.
What is Prepress or Camera-Ready Art?
Camera-ready artwork is artwork that's ready for the camera that
captures the dots and density of your artwork and then translates it into a
screen, mold or laser template, or whatever based on the imprinting method being
used. No matter what color you'd like your imprint to be, the type, artwork and
graphic materials should be a very high black-and-white (B&W) contrast ready to
be photographed on a process camera. Specific instructions should accompany the
artwork. Photos are submitted separately.
What You Need To Supply For Art:
are supplying your artwork on paper, you'll want to follow these guidelines to
ensure your imprint looks as clear and crisp as possible:
the images are in black on a clean white background. If you are combining type
and graphics, and they've been printed out separately, be sure that every image
is placed where you like it within the confines of the product's imprint area
and affix each element in position with a spray adhesive or rubber cement. If
you are supplying computer-generated art, all type or artwork should be output
to a laser printer with at least 1,000 DPI (dots per inch). Although most
typical office laser printers produce 300 dots per inch, which is fine for most
other applications, it is not high enough resolution for camera-ready artwork.
Be sure you've marked it for color either on a photocopy of the original or on
the original itself in non-reproducible pen/pencil. If artwork contains
complicated separations of colors, you'll need to supply a separate piece of art
for each color. Many computer software graphics packages today offer this
Programs and booklets: Please be
sure the pages are paginated correctly before submitting your request and sample.