DEGREES & CERTIFICATES

Marketing

Certificate of Achievement

Research indicates that about one-third of the labor force is now employed in marketing. Career opportunities in marketing are also expected to grow rapidly in the future. Marketing careers offer flexibility, mobility, and pay to match your ability.

Graduates of the program have become marketing managers, professional sales and customer service representatives, small business owners, buyers and merchandisers in the retail community. They are also responsible for buying and selling product offerings, planning promotions and advertising and public relations campaigns. The certificate may be completed either on campus or fully online. All classes within the program will also apply toward an AS degree in Business, Marketing emphasis.

*Select a minimum of six units from the following:

Business 16 (Business Mathematics) . . . . . . . . . . . . . . . . . . 3 units
Business 22 (Introduction to Management) . . . . . . . . . . . . . . . 3 units
Business 31 (Professional Selling). . . . . . . . . . . . . . . . . . .3 units
Business 32 (Retail Store Management) . . . . . . . . . . . . . . . . .3 units
Business 40 (International Business) . . . . . . . . . . . . . . . . . 3 units
Business 42 (Green Business Practices) . . . . . . . . . . . . . . . . 3 units
Business 50A (Skills for Supervisors) . . . . . . . . . . . . . . . . .1 unit
Business 50B (Business Etiquette and Professionalism) . . . . . . . . .1 unit
Business 50C (Interviewing for Success) . . . . . . . . . . . . . . . .1 unit
Business 50D (Resumes and Job Application Letters) . . . . . . . . . . 1 unit
Business 50E (Business Email) . . . . . . . . . . . . . . . . . . . . .1 unit
Business 50F (Developing a Business Plan) . . . . . . . . . . . . . . .1 unit
Business 50G (Negotiating Skills) . . . . . . . . . . . . . . . . . . .1 unit
Business 50H (Practical Business Ethics) . . . . . . . . . . . . . . . 1 unit
Business 50J (Time Management Skills) . . . . . . . . . . . . . . . . .1 unit
Business 50K (Listening Skills) . . . . . . . . . . . . . . . . . . . .1 unit
Business 50L (Careers in Business) . . . . . . . . . . . . . . . . . . 1 unit
Business 50M (Workplace Diversity) . . . . . . . . . . . . . . . . . . 1 unit
Business 50N (Dealing with Difficult People). . . . . . . . . . . . . .1 unit
Business 50P (Quality Customer Service). . . . . . . . . . . . . . . . 1 unit
Business 95/Work Experience 95 (Work Experience) . . . . . . . . . . . 1–3 units
Business 96/Work Experience 96 (Work Experience Seminar) . . . . . . . 1 unit
Entrepreneurship 1 (Introduction to Entrepreneurship). . . . . . . . . 3 units
Entrepreneurship 20 (Marketing for Entrepreneurs) . . . . . . . . . . .2 units

The above listing is a suggested sequence only. Some courses may have prerequisites. Students may take courses in any sequence except where a prerequisite applies.