Instructional Areas

Business Administration

MARKETING & RETAIL

Marketing Preparation Skills (Adopted from http://www.dmacc.edu/skillsguide/a-marketng.asp)

Recommended High School Level Background Courses

Psychology
Interpersonal Communications and Speech
Economics
Accounting
Composition
Business Management and Ownership
General Business and Marketing
Human Relations
Computer Applications

Basic Skills in the Program and on the Job

Reading

Materials used in the program include textbooks, journal articles, company policy manuals, and industry training materials. Textbooks are used as the central part of the course. Tests are based on a combination of textbook material, lectures, and subject specific simulations. Textbooks are written at the college level.

On the job, employees may be required to read from a variety of sources, including policy manuals, product literature, and budget, inventory and sales forms.

Language

Speaking activities in the classroom include prepared speeches and sales presentations. On the job, speaking activities can include both sales and training presentations.

Writing activities, both in the program and on the job, are business-oriented, including the composing of memos, letters, and reports.

Math

Basic math skills are required both in the program and on the job. A thorough knowledge of fractions, decimals, and percents is needed to calculate such items as markups, markdowns, taxes, sales receipts, commissions, and sales and expense budgets.

Learning

Both in the program and on the job, problem-solving is an essential critical thinking skill. Analyzing people, situations, products, and environments is required by students and employees alike.

Computer

In the program, students use computers for word processing to write papers and to create graphic designs in advertising and PowerPoint presentations. On the job, computers are also used to prepare sales bulletins and presentations.