Entrepreneurship Courses

These listings are sourced from Curricunet, and some courses may not be offered every semester. For additional information, contact the academic department, speak with counseling or refer to the current Class Schedule and College Catalog.

ENTR 1 - Introduction to Entrepreneurship    ( 3.00 Units )
Introduction to the key concepts and skill requirements for new business creation. Evaluation of personal entrepreneurship skills. Emphasis on identifying business opportunities, and process of planning for new venture start-up.

Student Learning Outcomes (SLO)
  1. Student will be able to assess or identify their readiness/ability/aptitude for entrepreneurship.
  2. Student will be able to verbally articulate the value proposition of an Entrepreneurial venture.
  3. Student will have an understanding of how Entrepreneurship can impact their lives and society.

ENTR 16 - Making the Pitch    ( 1.00 Units )
An elevator pitch is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition. This course will teach you how to identify the attributes of a value proposition; outline a presentation that articulates those values; orally present your value proposition in the form of a 2 minute elevator pitch.

Student Learning Outcomes (SLO)
  1. Demonstrate key entrepreneurial leadership qualities.
  2. Explain key strategies for growth of a new business.

ENTR 20 - Marketing for Entrepreneurs    ( 3.00 Units )
An Entrepreneur is a person that starts and operates a business, taking on greater than normal financial risks in order to do so. Creating and building a business from the ground up requires the willingness to make sacrifices and devote endless amounts of time and energy to make the business grow. Marketing for Entrepreneurs introduces students to core marketing strategies and techniques for start-ups and small businesses. Focus on low-cost, flexible, innovative marketing tools including social media and Internet marketing.

Student Learning Outcomes (SLO)
  1. Assess the value of new media tools (social networks, websites, internet searches), and be able to select and utilize appropriate tools for a specific business
  2. Assess the value of traditional local promotional tools, and be able to select and utilize appropriate tools for a specific business
  3. Build a comprehensive marketing plan that considers traditional and non-traditional activities, competitive advantage, and a budget.

ENTR 30 - The Business Plan    ( 3.00 Units )
Development and presentation of a “ready to take to the bank for funding,” realistic, and ready to implement business plan. Business plan components will include a business concept, industry and market analysis, a marketing and organizational plan, operations plan, funding plan, and financial projections.

Student Learning Outcomes (SLO)
  1. evaluate a business plan to determine if it is complete and of investment grade;
  2. demonstrate the ability to collect primary and secondary research and present the findings verbally;
  3. demonstrate the ability to write an investment grade business plan using third party software;
  4. determine the competitiveness of their business versus direct competitors by creating a competitive matrix.

ENTR 40 - Business Incubation and Launch    ( 3.00 Units )
The transition from a business plan to successful business launch. Key emphasis areas are development of plans for legal structure, accounting, financing/funding and implementation, as well as contingency planning.

Student Learning Outcomes (SLO)
  1. Create a new venture creation implementation plan.
  2. Identify and implement an appropriate legal structure for a new business.
  3. Define key milestones to implementing a new business plan.
  4. Present achievements versus the implementation plan to a team of business consultants.

ENTR 5 - The Entrepreneurial Mindset    ( 3.00 Units )
A study of social and business entrepreneurs throughout history and around the world. An exploration of the traits that enable entrepreneurs to thrive in vastly different cultures and eras, and the important contributions made by these innovators.

Student Learning Outcomes (SLO)
  1. Identify similar traits of entrepreneurs throughout history.
  2. Evaluate the role of culture and political and legal structures on entrepreneurship journeys.
  3. Describe the impact of entrepreneurs on political change, economic development, and lowering of class and gender barriers.